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5 Reasons Social Media is important for SEO

What can social media have to offer SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many companies have not yet started to benefit from it. This is especially important to consider if you’re planning to invest in search engine optimization. While the advantages of social media might not be immediately apparent, they’re essential for SEO help. From the myriad of reasons why you should consider the use of social media in your online strategy There are five main reasons why it’s crucial for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. If people tweet, share, like, comment or share the content they like it is referred to as a social engagement. A piece of content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what people find most useful and what algorithm they believe to be as high-quality. A piece of content can also be indexed instantly if it’s receiving a lot of social interactions.

2) Link Building

There are no more days of going out and soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way by creating high-quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your content , if they are not directly approached as an “unnatural” link building practice? Social media is the solution. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, if it is worth linking to. They will also spread your content among others increasing your influence.

3.) Content Amplification

It doesn’t matter how good your content is, it’s not going to be popular unless you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t get to those on your marketing list. Social media lets you reach new audiences with your content. If you share your content with your followers, they will spread it to their own followers when they find it useful. These people will then also share it with their friends and increase your reach. As a result, you get a lot of relevant traffic including inbound links, branding awareness and social signals All of these are utilized by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can tell search engines much about the credibility of your website and the degree to which it should be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. Google refers to this as co-citation. Building these co-citations using social media can improve Google’s trust in your company web page and also assist by bringing in search queries that are branded.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now so they can now show up in the search results pages. This allows your business to show up in search results that include branded search queries that are not limited to just your own website. But there’s more than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your site to rank higher on the search results. This was just temporary for a couple of months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.



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