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5 Reasons Social Media is important for SEO

What exactly does social media have to in relation to SEO? MWI gets these kinds of information from current and prospective clients. Social media is an incredibly expanding marketing channel that many companies have only just begun using in the last couple of years, yet it’s crucial to make use of particularly if you’re investing efforts in search engine optimization. Making and managing social media accounts are crucial to support SEO efforts, although the benefits may not be immediately apparent. There are many reasons why you should consider social media as part of your online strategy, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. When people tweet, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to decide what content people consider to be most valuable and what algorithm they believe to be high-quality. If an article receives lots of engagement on social media it will be immediately classified.

2.) Link Building

It is long past the time when you could make a request for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms SEOs must perform link building in by hand to create quality content which is relevant to linking. How can you get your content to websites that are willing to link to your content, if you ask them directly, which would be thought to be “unnatural”? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to link to your content, when it’s worthy of linking to. People who connect your content to their network which will increase the impact of your content.

3) Content Amplification

You could create any high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content but it’s only going to be able to reach the people on your list of marketing contacts. Social media enables you to reach new audiences with your content. If you publish your content to your followers, they’ll be sure to share it with their own followings if they find it helpful. They will also recommend your content to their followers, which will increase your reach. You’ll also get relevant traffic and inbound links, social signals, and brand recognition and can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and Example.tanundacricketclub.org.au/pages/KimberrbBuecheqg recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media helps to build brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations through social media can improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing

Since search engines are able to index social media profiles, they are now showing on search results pages. This allows your company to show up in search results for branded search queries that are not limited to only your website. This gets better. Individual tweets on Twitter were initially indexed and included in search results, too giving another opportunity to ensure your content’s ranking in search. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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