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5 Reasons Why Social Media is Important for SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun to take advantage of over the past few years, however it’s essential to utilize it – especially if you’re investing resources in SEO. While the benefits of social media may not seem immediately apparent, they are crucial to SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagement occurs when people comment, like or share a tweet about content. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It’s a way to determine the quality of content that people are able to use and what their algorithm determines to be of good quality. A piece of content can be immediately indexed in the event that it’s receiving lots of social interactions.

2) Link Building

Long gone are the days of going out and soliciting websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links using the old-fashioned method and create content of high-quality that is link-worthy. But how do you reach sites that would be willing to link to your website if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media enables you to place your content in front of relevant groups of people who may be convinced to link to it if it’s worth linking to. People who share your content with others, increasing your influence.

3.) Amplification of content

It doesn’t matter how high-quality the content you publish, it won’t get much traction in the absence of amplifying it. Sure, email marketing is a great way to amplify content, but it will only reach the people in your marketing database. Social media can help you reach new audiences with your content. After you have shared your content, your following will also connect with their friends should they find it valuable. They will then spread the word to their networks and increase your reach. You’ll also get relevant traffic, inbound linking as well as social signals and brand awareness, all of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines will use your brand’s identity and awareness to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with search results that are branded.

5.) Social Indexing

Search engines have been indexing social media sites since a while which means that they show up in search result pages. This allows your brand تزويد لايكات يوتيوب – sneak a peek at this web-site, to be listed in search results on brand-related queries, which aren’t restricted to your website. It’s even more effective. Individual tweets on Twitter were previously indexed and appeared in search results too – enabling another way for your website to be ranked in search. It was temporary, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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