What do social media platforms provide in terms of SEO? At MWI, we get this a lot from current and prospective clients. While social media has been a growing channel for marketing in recent years, most firms haven’t yet begun to take advantage of it. This is crucial when you’re investing in search engine optimization. Making and managing social media accounts is crucial to support SEO efforts, although their benefits aren’t immediately obvious. Here are five reasons social media is crucial for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. A social engagement is when people like, comment on, share or tweet about a piece of content. A piece of content with more social engagements will show higher social signals. Search engines look at these social signals and use them as an element of quality when evaluating content. This allows search engines to determine the most popular content and also what they consider to be high-quality. If something receives lots of social interaction the content can be indexed.
2) Link Building
It’s past the period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create quality content that is relevant. But how do you reach websites that are willing to link to your website if asking them directly is thought to be an “unnatural” link building practice? Social media is the solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, when it’s worthy of linking to. People who spread your content among others increasing your influence.
3.) Content amplification
The quality of your content is, it’s not going to gain traction without amplification. Marketing via email can be an excellent method of amplifying content , but it can only get to those on your list of marketing contacts. It is possible to reach new audiences through social media. If you share your content, those who follow you will also be able to share it with their followers should they find it valuable. They will also recommend your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, social signals and brand awareness – all of which are utilized by search engines in determining the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines will use your brand’s name and Www.freakyexhibits.net/index.php/5_Reasons_Social_Media_Is_Important_For_SEO reputation to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google’s trust and confidence in your web page and also assist by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now show up in the search results pages. This lets your company’s brand show up in search results for search queries that are branded and not only restricted to your business’s website. But it gets even better than that. Individual tweets on Twitter were once indexed and shown in search results too providing another method to get your content noticed in search. The service was temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.